Epassi joins forces with Smartum to strengthen its expansion in Europe

Epassi, one of Europe’s leading providers of employee benefit payment services, has joined forces with the Finnish company Smartum. This acquisition supports Epassi’s growth ambitions and enhances the company’s expertise in the employee benefit market. 

“Smartum is a pioneer in promoting employee well-being in Finland. We are excited that now two innovative Finnish companies and their founders are combining their expertise and bringing it to the world, for the benefit of all our customers and partners,” says Pekka Rantala, CEO of Epassi Group. 

The details of the transaction have not been disclosed, and the companies will not comment on them. Smartum will become part of Epassi Group, which already operates in Sweden, the United Kingdom, Ireland, Italy, Germany, and the Netherlands, in addition to Finland. As part of the deal, The Orange Company, the seller, has become one of Epassi’s shareholders. 

“Smartum is the foundation of our family company, and joining forces with Epassi, which has expanded from Finland to Europe-wide markets, is a tremendous opportunity and a carefully considered decision. We proudly embark on taking Finnish expertise and products to the world together. Developing the Finnish working life and the employee benefits sector is a matter close to our hearts, which is why we are delighted that the story continues as one of Epassi’s owners,” says Anni Hyökyvaara, CEO of Smartum. 

Through this partnership, the company will be able to invest even more in product development, thus better serving its customers, partners, and users in a more diverse way in the future. This will be reflected in an even broader range of services and more comprehensive and flexible product solutions. 

“We are all very excited about the possibilities this collaboration brings. However, we remain focused on continuing our business in both companies as before. We want to provide the best possible product and service to Epassi’s and Smartum’s customers, users, and partners. We are committed to our work in improving the employee wellbeing in Finland, and we will continue to do so,” summarizes Niklas Löfgren, CEO of Epassi Finland. 

Contact 
Aleksi Miikkulainen 
CMO 
Epassi Group 
aleksi.miikkulainen@epassi.com 

Epassi 
Founded in 2007 in Helsinki, Epassi is the market leader in mobile payments for employee benefits in the Nordics, Germany, the Netherlands, Italy, the UK, and Ireland. Epassi’s unique and scalable solution combines all benefits into one user-friendly service. 

Epassi Group serves over 30,000 employers and their nearly 17 million employees, with 80,000 service providers as partners. Epassi is a leading fintech company, recognized by the Financial Times as one of the fastest-growing companies in Europe in 2022, 2023, and 2024. The Talouselämä 500 survey ranked Epassi as the 111th largest company in Finland. 

Epassi – Boosting everyday wellbeing. 
www.epassi.fi 

Smartum 
Smartum is a Finnish family business and a pioneer in employee benefits that support well-being. It was the first to launch the Sports Voucher in 1995 and the Culture Voucher in 2009. Smartum’s forward-thinking work in developing Finnish working life, along with active dialogue with decision-makers, has enabled tax-free sports and culture benefits for Finnish employees for over 25 years. 

More than 500,000 Finns enjoy the benefits provided by Smartum, and its service network includes around 30,000 service sector companies. 

Smartum – Promoter of individual well-being. 
www.smartum.fi